After the launch of a Halal sex shop, one which is proving popular with women, Shelina Janmohamed implores society to stop just seeing female Muslims through the prism of a veil.
An online Halal sex shop has just opened its digital doors out of Turkey. Over its first weekend it received more than 30,000 visitors.
Wait, what? A sex shop for Muslims? And one that is popular with Muslim women?
As a society, our discussions about Muslim women only go as far as whether they should wear hijabs, niqabs and burqas. Sometimes we think veiling is oppressive. Bizarrely, sometimes it’s seen as a bit saucy. But mostly we are just not sure if Muslim women should be allowed to decide for themselves.
And then along comes a story of aphrodisiacs, orgasm creams and Halal lubes that Muslim women (perhaps literally) are sucking up. Whilst this is exciting news for Turkey (will there be a baby boom in July 2014?), it’s not a world first. We’ve already seen plenty of coverage in the Netherlands, Bahrain and even Atlanta, USA. So why is a Muslim sex shop that women love, such big news.
Let’s pan out, and take a look at the landscape of ideas and news coverage when it comes to Muslim women. This week alone, Channel 4 news is running a series on “Britain’s niqab”. Barely weeks ago, Britain had its burqas in a twist at the thought of meeting a doctor who covers her face. (helpful tip: there aren’t any in the UK.) And it’s not just the UK that’s in a tizzy. Belgium passed a law banning the face veil, despite there being only thirty women who the country who wear it. Couldn’t the PM just call them round for a cup of tea and a chat instead to discuss their niqabs?
It’s a bit, erm, kinky, that what captures our imagination about Muslim women is either veiling or sex. Are Muslim women exotic and oriental, an ongoing titillation and sexual fetish for our consumption?
I think the answer is much simpler: Muslim women are depicted simply as bodies, covered or uncovered. Any deviation from this script is heavily policed. Ask Google images about Muslim women and you’ll get pages of black cloaks, with the odd nude women wearing nothing but a face veil. You’ll also find Lady Gaga in a gauzy neon pink burqa, Madonna with a bizarre niqab made of chain mail, and a Diesel Ad of a naked tattooed woman and denim burqa. No, I’m not making this up.
Women as a general rule face the challenge of being seen as nothing but bodies, but the problem is heightened for Muslim women where the entire debate focuses on what we do or don’t wear and whether we are brainwashed into our choices. Surprisingly even self-identified feminists will reduce Muslim women to what they wear, rather than hearing what Muslim women have to say.
Yet the female Muslim experience – including in Halal sex shops – has something experimental to offer women in general. There are women-only spaces created by Muslim women where a celebration of womanhood takes place outside the male gaze.
When so much of the feminist debate is dedicated to understanding what beauty, body and femininity mean when freed from the male gaze, these spaces already exist. These are finally places where ubiquitous sexualisation of the female form is banished. Weddings and parties are the most popular where Muslim women can explore what it means to be beautiful and sexy for themselves, and even do so across generations, without worrying about men.
Online Halal sex shops like this latest one in Turkey extend that courtesy to their customers, taking away the almost pornographic images. The owner of El Asira in the Netherlands, says that many of his customers are women who are not Muslim, because they find the imagery and tone less off-putting than traditional blue imagery. Halal sex shops give the chance to women to explore their sexuality without imposing pornographic norms.
Talking openly about sex and pleasure has only recently lost its taboo status in the West. It’s true that its public discussion in Muslim cultures is still difficult. However, in private among Muslim women, it’s as of much interest as anywhere in the world.
Muslims have form on the subject too, with love, sex and erotic manuals dating as far back to the eighth and ninth century Abbasid Muslim period. Rumi is perhaps the most famous of Muslim poets globally, he wasn’t shy about sexual references. And even the Prophet Muhammad pronounced that to deny women foreplay was a form of oppression.
A popular American Muslim scholar even has this to say: “There is certainly a case for producing an advanced manual in English drawing on Islam’s rich legacy in this field.”
So a sex shop that appeals to Muslim women is fun, important, and just as natural as everyone else’s lust. Stop the presses! Muslim women like sex too. Who’d have thought it?
Shelina Janmohamed is the author of Love in a Headscarf - Muslim Woman Seeks the One. She can be found tweeting here. She is the Vice President of Ogilvy Noor, the world's first branding agency for Muslim consumers.
Article from The Telegraph
